A small business needs to find
cost-effective ways of advertising and networking with clients and
suppliers. The global network of computers that comprise the Internet - and
the World Wide Web of sites it supports - is an attractive solution. It offers
many 'big business' advantages with minimal investment.
The growth in the use of the Internet for sales, marketing and
communications continues unabated. However, the sheer scale of the 'Global
Village' or 'Information Superhighway' can also be a disadvantage to small
entrepreneurs: Access to international business partners is needed but it must
also be easy for potential local customers to find your business on the web.
Instead of being isolated particles lost in Cyberspace, Local Links advertisements are grouped into an
'electronic high street': Visitors to one 'store' tend to browse other shop
windows in the locality - thus increasing potential customer traffic for
everybody on the Web site .
Unlike a printed directory, which sits on the shelf between reprints, the
Local Links web directory can be readily
updated and tuned to the needs of small businesses. It is designed to
complement your existing marketing and advertising. You do not need to be able
to access the Internet to make use of this service. Vinntec will
store your entry on the Internet and provide you with a printed copy of the
entry - before your pay anything.
